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Cookie Policy

Last modified: 21 December 2018

Royal London has created this cookie policy to explain what cookies are, why we use them, and how you can manage their use

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer or your mobile device when you visit our website.

Cookies are useful because they help us make your website experience more enjoyable. They allow us to recognise your device (e.g. your laptop or mobile device) so that we can tailor your experience of our website. Cookies do not identify you as an individual, just the device you are using. You can find out more about cookies at

Cookies do lots of different jobs on this website, such as letting you navigate between pages efficiently, remembering your preferences, remembering your username and password, letting us analyse how well our website is performing, and improving your experience. They also help ensure that adverts you see whilst you are on our website and other websites are more relevant to you and your interests.

Cookies collect information about your browser and browsing session, such as:

  • technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform; and
  • information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our site (including date and time); products you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page.


We want you to understand the different types of cookies that we use on our website. Some of these cookies are essential to the operation of our website. Others are not essential, but help to improve our website by collecting user information, or try and improve your experience of our website by remembering your choices. We also use cookies which collect information about your browsing habits in order to try and display advertising which is relevant to you and your interests.

If you have opted out of the use of cookies, we only store one permanent 'functionality’ cookie which tells us that you wish to opt out of use of any other cookies.

The type of cookies used on this website can be placed into 1 of 4 categories:

Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services, and help ensure the content of the pages you request load quickly. Without these cookies, services that you have asked for cannot be provided.

We want you to understand these essential cookies, and why we use them, but your consent is not required for us to use them on our website as we use these cookies only to provide you with services that you have requested.

‘First party’ cookies belong to us and ‘third party’ cookies belong to our business partners who work with us.  A ‘persistent’ cookie will stay on your browser after you have closed the browsing session, unless you delete the cookie (for further information on this, see below)

We use the following strictly necessary cookies:


Cookie NamePurposeMore information

__RequestVerificationToken_<random unique character string>

This cookie is an anti-forgery token to prevent Cross-Site Request Forgery (CSRF) attacks. It guarantees that the poster is the one who gets the form. It prevents someone from  forging a link and having it activated by an empowered user.

Non-persistent, first party. This is created as a session cookie but changes with every request.


This cookie is used to store temporary data related to usage. It does not store any sensitive data and is encoded.

Non-persistent, first party.


From Royal London use Fontdeck to host fonts. Fontdeck sets a cookie with no name in order to provide secure font delivery as part of their font delivery service.

Session, first party.


This is a cookie used to track the user’s session when in transactional sites and is imperative for the functionality. There could be one or more of these cookies in place.

Non-persistent, first party


Analytical/performance cookies. These are cookies that collect information about how visitors use our website which allow us to recognise and count the number of visitors and to see where our visitors have come from and how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.

This site uses Google Analytics Demographics and Interest Reporting, which is based on Google Display Advertising. Visitors can opt-out of Google Analytics for Display Advertising and customize Google Display Network ads using the Ads Settings form at We use the data provided by this service (such as age, gender and interests) to better understand our website audience and tune our communications appropriately.

We use the following analytical / performance cookies:


Cookie NamePurposeMore information

Google Analytics


These cookies are used to collect information about how visitors use our website. The cookies collect information in an anonymous form; including the number of visitors to the website, where visitors have come to the website from and the pages they visit.

Google's privacy policy

Persistent, first party.


This cookie is used to track the user across various websites and sub-sites under the Royal London corporate site.

Session, first party.

SessionCam sc.UserId

This cookie aggregates multiple visits from the same, unique user. This enables reporting on customer behaviour over time. You can block this cookie by turning it off in your web browser and you do not need to have this cookie turned on to successfully use our website.

1 year from set/last visit. SessionCam’s privacy policy.


A recording showing multiple pages visited during a user’s unique visit to our website is "stitched" together using details provided by this cookie. This does not include recording of key personal details from form fields. You can block this cookie by turning it off in your web browser and you do not need to have this cookie turned on to successfully use our website.

Session cookie. SessionCam’s privacy policy.


Used to distinguish users and sessions. The cookie is created when the JavaScript library executes and no existing __utma cookies exists. The cookie is updated every time data is sent to Google Analytics.

Expires 2 years from set/update, third party (Fontdeck).


Stores the traffic source or campaign that explains how the user reached the web site. The cookie is created when the JavaScript library executes and is updated every time data is sent to Google Analytics.

Expires 6 months from set/update, third party (Fontdeck)


This cookie makes sure that a visitor is always served the same version on every visit to a campaign page and to send segmentation data (for reports segmentation). Allows you to track visits and conversions accurately. If you have the campaign running on multiple domains, you will notice campaign specific UUID values.

100 days







These cookies are used to set surveys to collect feedback and/or to track engagement and activity. 

The current state of any survey the user has viewed or interacted with.

Timestamps and the number of views.

An anonymous identity to associate responses to ensure that you do not see a survey you have completed again.


First party. 

Cookies are set to expire automatically after 5 years, which is a standard and common length of time.




This cookie stores information on the experience and content Royal London has served visitors and allows us to optimise our website.

This cookie helps Royal London tailor your experience on our website in real-time.

This cookie stores information on the experience and content Royal London has served visitors and allows us to optimise our website.


First Party.

Persistent, storage set for a duration of one year from the visitor’s last visit on the site

Session, storage set for the duration of the browser session.

Persistent, storage set for duration of one year from your last visit to the site.

Please see Maxymiser
for more details.


Functionality cookies. These are cookies that are used to recognise you when you return to our website and enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region). The aim of these cookies is to provide you with a more personal experience so that you do not have to reset your preferences each time you visit our website.

We use the following functionality cookie:


Cookie Name


More information


This cookie is placed on a user’s machine to record aspects such as acceptance of cookie policy etc.

Persistent, first party.


Allows the Financial Planner to check whether a user is authenticated with the 'application' and show and hide various content if they are. Contains no sensitive information and is not used for any form of tracking.

For customers that are opted in - 100 days from set/last visit

For customers that are opted out - Session cookie.


Allows storage of browser settings. Used to store the cookie policy opt in/opt out preferences and customer gender, year of birth and plan completeness.

100 days from set/last visit.


Allows storage of a User ID between starting and completing the registration process, it expires as soon as registration is complete.

Session cookie.


Used to store the last date a user visited the Financial Planner.

Session cookie.


Used to track page views and events in Google Analytics.

Session cookie.

Targeting or advertising cookies. These are cookies that record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

We use the following targeting / advertising cookies:


Cookie Name


More information


Bright Cove






BrightCove is the platform we use for hosting our online videos. It uses anonymous cookies to track how people watch videos on our website; including how much of each video is watched and how many videos each visitor views.

BrightCove's privacy policy.

Persistent, third party.








Double Click



The cookies set by avocet, 360tag and DoubleClick are used by our online advertising partner to report on the response to our advertising campaigns on other websites. They help us track the effectiveness of our advertising. Some of our web pages may contain electronic images that help us see how users interact on these pages. They may also provide DoubleClick with information about the interaction.

These cookies also help us to tailor the advertisements you see on third party sites by understanding what interests you on our sites, such as the pages you view.

Any data passed are anonymous.

Persistent, third party.

See avocet's privacy policy or opt out of receiving avocet cookies

DoubleClick is a Google subsidiary - read about their advertising privacy policy

Twitter & LinkedIn

















We use buttons on some of our website content to make it easy to share it on social media sites. Cookies are set by Twitter and LinkedIn to support this service.

Twitter's privacy policy.


LinkedIn's privacy policy.


Persistent, third party.

Google AdWords remarketing

Google AdWords remarketing cookie is used by our online advertising partner to remarket our products and services to those who have previously visited our website. Any data passed are anonymous.


Persistent, third party.


This cookie is placed on your machine to store a marketing Campaign Code which we use to track where you heard about us.



Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.


When you first visit our website you will see a banner which asks for your consent to us using cookies on our website and explains that by closing the banner, you are consenting to our use of cookies as described in this cookie policy.

You can disable and/or delete all types of cookies by using your browser settings. Cookies are generally easy to disable and/or delete but how you do so varies from browser to browser. If you disable all of them, you may find that certain parts of our website do not work at all, or do not work correctly. The 'Help' function within your browser should tell you how to do it or you might otherwise want to refer to one of the following websites for guidance:

We may modify this cookie policy from time to time. When we post changes to this cookie policy, we will revise the 'last modified' date at the top of this page. We encourage you to periodically review this cookie policy to be informed of how Royal London uses cookies.

If you have any queries relating to this cookie policy please contact our Data Protection Manager at Royal London House, Alderley Road, Wilmslow, Cheshire, SK9 1PF.